Omnisend Personalization Path Builder

How to use

Paste your event JSON and press JSON Breakdown or use Ctrl/⌘+Enter.
Select a field in the Tree or search by key or value below.
Check or Copy the Omnisend tag or preview value.

1) Paste JSON

2) Pick a field → get the tag

Quick search (keys or values)

Tree

Heads-up: Omnisend personalization uses double square brackets (e.g., [[ contact.first_name ]]) and supports Liquid filters like | default:.